You graduated at the top of your class; you write amazing copy; you have more patents than anyone else in your department; you can navigate spreadsheets faster than a. So why should you care about your appearance? You are better than that, right? Wrong.
Appearance matters. It is a fact of life. Even after decades of women’s liberation, we are still judged initially on how we look and the professional image we present. (And it is women who do this to each other much more than men. It’s not fair, but it is fact.) Your professional image will affect you in business, in relationships, and in your ultimate success.